In the quest for greatness,

mediocrity won’t cut it. 

I’m a straight talking business consultant helping leaders strive for greatness and excellence.

Digital Marketing Consulting

I’ve designed a custom program to build digital marketing capacity for the Suzuki Cars dealer network.

The BBC, Arts Council Ireland, and Southbank Centre invited me develop digital marketing methodologies for their new media offerings.

I’ve advised Experian in the development of their digital thought leadership campaigns for their business leaders.

And I’m regularly invited by organizations including the Vistage and the Department for International Trade to design and deliver digital marketing programmes for their C-suite clients.

 

 

Digital Marketing Training

I’ve developed bespoke digital marketing training programs for the Ford Dealer Network, the legal association Lawnet, the Solid Handlings and Processing Association, and economic development agency Invest Northern Ireland, as well as for in house company training for Hallmark Cards, and Carlisle Brass, 

Each training program is unique, and I cover topics including:

  • Marketing in a Digital World
  • Digital Leadership
  • Successful Social Media Marketing
  • Selling on LinkedIn
  • High Impact Content Marketing
  • Account Based Sales and Marketing

 

Public Speaking

I’ve been up on stage as a keynote speaker for more than 20 years, and deliver entertaining, educational and inspiring sessions for business leaders striving to thrive online. You can be sure your delegates will be scribbling down ideas during my talks as they gain the skills and confidence to introduce innovative digital marketing techniques designed to make their businesses more successful.

I speak at digital industry conferences including the B2B Marketing Expo, Click Summit Portugal, SMX London and SMX Milan. And I keynote at conferences as diverse as the International Egg Commission, the Institute of Directors, Chartered Institute of Management Accountants, and SHAPA

One To One Mentoring

Building a digital business, rolling out innovative digital campaigns, and leading successful digital teams can be a daunting prospect.

From planning campaigns designed to give strong return on investment to introducing innovative methods of team working, I have the practical skills and experience gained from leading my own digital agency for 20 years and earning the recognition as The Drum’s Grand Prix Agency of the Year three years running (2018/2019/2020.)  I was even awarded an MBE for my contribution to Innovation and Enterprise.

I provide one to one mentoring and coaching for business professionals who want to grow their businesses online, achieve their business goals, and regain control of their marketing campaigns.

Non Executive Directorships

Get in touch if your business is considering appointing a NED and you require an independent and impartial view of your board’s growth planning, digital transformation strategy and execution, and marketing activity. 

I’m available you want to talk through an issue and explore possible solutions, of if you just need a sounding board for direct feedback and answers to your questions.

And I have experience managing multimillion pound companies facing high growth challenges and rolling out transformational strategic change projects.

 

Susan delivered an exceptional master-class for my Vistage CEO Group earlier this year on ‘Internet Marketing and Sales’. The group was so impressed that we have organised an immediate full-day session with a number of marketing and e-commerce managers from member businesses. Susan is authoritative, clear, practical, knowledgeable and highly entertaining!

John Watkinson | Vistage International
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