In the quest for greatness,

mediocrity won’t cut it. 

I’m a straight talking business consultant helping leaders strive for greatness and excellence.

Digital Marketing Consulting

I’ve designed a programme to build digital marketing capacity for the Suzuki Cars dealer network.

The BBC, Arts Council Ireland, and Southbank Centre invited me develop digital marketing methodologies for their new media offerings.

I’ve advised Experian in the development of their digital thought leadership campaigns for their business leaders.

And I’m regularly invited by organisations including the Department for International Trade, Vistage, and 

 

 

Digital Marketing Training

I’ve developed bespoke digital marketing training programmes for the Ford Dealer Network, the legal association Lawnet, the Solid Handlings and Processing Association, and economic development agency Invest Northern Ireland, as well as for in house company training for Hallmark Cards, and Carlisle Brass, 

Each training programme is unique, and I cover topics including:

  • Marketing in a Digital World
  • Digital Leadership
  • Successful Social Media Marketing
  • Selling on LinkedIn
  • High Impact Content Marketing
  • Account Based Sales and Marketing

 

Public Speaking

I’ve been up on stage as a keynote speaker for more than 20 years, and deliver entertaining, educational and inspiring sessions for business leaders striving to thrive online. You can be sure your delegates will be scribbling down ideas during my talks as they gain the skills and confidence to introduce innovative digital marketing techniques designed to make their businesses more successful.

I speak at digital industry conferences including the B2B Marketing Expo, Click Summit Portugal, SMX London and SMX Milan. And I keynote at conferences as diverse as the International Egg Commision, the Institute of Directors, Chartered Insitute of Management Acountants, and SHAPA

One To One Mentoring

Building a digital business, rolling out innovative digital campaigns, and leading successful digital teams can be a daunting prospect.

From planning campaigns designed to give strong return on investment to introducing innovative methods of team working, I have the practical skills and experience gained from leading my own digital agency for 20 years and earning the recognition as The Drum’s Grand Prix Agency of the Year 2018. I was even awarded an MBE for my contribution to Innovation and Enterprise.

I provide one to one mentoring and coaching for business professionals who want to grow their businesses online, achieve their business goals, and regain control of their marketing camapigns.

Non Executive Directorships

Get in touch if your business is considering appointing a NED and you require an independent and impartial view of your board’s growth planning, digital transformation strategy and execution, and marketing activity. 

I’m available you want to talk through an issue and explore possible solutions, of if you just need a sounding board for direct feedback and answers to your questions.

And I have experience managing multimillion pound companies facing high growth challenges and rolling out transformational strategic change projects.

 

Current Key Positions

Hallam Logo
Hallam | Founder & CEO

Winner of the Drum’s Agency of the Year 2018, Hallam is a leading digital marketing agency helping clients to thrive in a digital world. Agile and fast moving, we use strategy, creativity and a technical edge to tranform our clients’ businesses and get results. 

Creative Quarter
The Creative Quarter | Chair

The Creative Quarter company is a joint partnership between Nottingham Trent University and Nottingham City Council. As an economic development agency, it aims to deliver job creation by encouraging the growth of the city’s economy through the support of creative and digital businesses.

Nottingham Castle
Nottingham Castle Trust | Trustee

Nottingham Castle Trust is a non-profit organisation tasked with promoting the £24 million pound scheme to redevelop the  Castle site. The Heritage Lottery Fund (HLF) has earmarked £12.9 million for it’s transformation into a world class visitor attraction. 

Susan delivered an exceptional master-class for my Vistage CEO Group earlier this year on ‘Internet Marketing and Sales’. The group was so impressed that we have organised an immediate full-day session with a number of marketing and e-commerce managers from member businesses. Susan is authoritative, clear, practical, knowledgeable and highly entertaining!

John Watkinson | Vistage International
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