Striving for excellence
& greatness


30 years of experience helping businesses to thrive online


I am an entrepreneur. I started my own digital marketing agency, scaling up from a sole trader right up to a business now employing more than 60 people. And I’m proud to say as a team Hallam regularly won industry recognition, including the Google EMEA Premier Partner Award 2019 for Growing Businesses Online, and The Drum Grand Prix Agency of the Year three years running, in 2020, 2019, and 2018.

In 2020 I successfully completed a Management Buy Out, leaving Hallam in the capable hands of our talented leadership team.

So, I’ve returned to my roots, working as an independent digital marketing coach, mentor and speaker, dividing my time between my homes in the UK and the USA.

I’ve been a Senior Lecturer at Nottingham Trent University. I’ve led digital consultancy teams at BT. And program managed changes at Capital One. And when the time was right, I took the leap to start my own company. It’s been a right old roller coaster of experience since my move to the UK in 1985 from my home town of Springfield, USA.



Digital Leadership

True success in the digital marketing space can be found at the sweet spot where Talent and Technology meet.

Over the years I’ve learned how to recruit and develop and retain the brightest people.

And I’ve learned many lessons about introducing and maintaining innovation in a small business,  How to gain competitive advantage by being nimble, but not taking risks at the bleeding edge of technology.

And most importantly, how to come up with a plan that will make a business thrive online, and then execute that plan flawlessly.


I have had the pleasure and honour to be awarded an MBE for Enterprise and Innovation on the Queen’s New Years Honours List 2018. That’s me at and Prince Charles, and in the background is my 84 year old mother in from Springfield who to joined me and my husband at Buckingham Palace.


Susan Hallam is a rare gem. After attending, just one Digital Marketing workshop I managed to gain so much value. By implementing Susan’s SEO strategies I managed to rank on page 1 for a very popular keyword.  I highly recommend you connect with Susan. I cannot wait to implement more of her strategies.

Imran Hanif | Tantrec
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