Striving for excellence
& greatness


30 years of experience helping businesses to thrive online


I am an entrepreneur. I started my own digital marketing agency, scaling up from a sole trader right up to a business now employing more than 60 people. And I’m proud to say as a team Hallam regularly won industry recognition, including the Google EMEA Premier Partner Award 2019 for Growing Businesses Online, and The Drum Grand Prix Agency of the Year three years running, in 2020, 2019, and 2018.

In 2020 I successfully completed a Management Buy Out, leaving Hallam in the capable hands of our talented leadership team.

So, I’ve returned to my roots, working as an independent digital marketing coach, mentor and speaker, dividing my time between my homes in the UK and the USA.

I’ve been a Senior Lecturer at Nottingham Trent University. I’ve led digital consultancy teams at BT. And program managed changes at Capital One. And when the time was right, I took the leap to start my own company. It’s been a right old roller coaster of experience since my move to the UK in 1985 from my home town of Springfield, USA.



Digital Leadership

True success in the digital marketing space can be found at the sweet spot where Talent and Technology meet.

Over the years I’ve learned how to recruit and develop and retain the brightest people.

And I’ve learned many lessons about introducing and maintaining innovation in a small business,  How to gain competitive advantage by being nimble, but not taking risks at the bleeding edge of technology.

And most importantly, how to come up with a plan that will make a business thrive online, and then execute that plan flawlessly.


I have had the pleasure and honour to be awarded an MBE for Enterprise and Innovation on the Queen’s New Years Honours List 2018. That’s me at and Prince Charles, and in the background is my 84 year old mother in from Springfield who to joined me and my husband at Buckingham Palace.


Career highlights

  • 1993

    Senior Lecturer in Computing delivering digital consultancy, and publication of what at the time was the UK’s definitive 8 page guide to everything useful on the Internet

  • 2000

    Established Hallam Communications Ltd, later to become Hallam Internet Ltd. Working initially as a sole trader, and establishing a client base that Hallam continues to work with today.

  • 2009

    Opened Hallam’s King Street offices in Nottingham city centre, and employed the first three members of what will become Team Hallam.

  • 2012

    Winner of the New Speaker of the Year Award at Vistage, the world leading organisation of chief executives.

  • 2013

    Made a Freeman of the City of London, and a Freeman of the Worshipful Company of Information Technologists (alongside fellow members Bill Gates and Tim Berners-Lee)

  • 2017

    Shepherded the merger of digital marketing powerhouse Hallam with web development and creative branding agency, BigSpring, making the new Hallam an emerging force in digital marketing.

  • 2018

    Awarded an MBE for Enterprise and Innovation in the Queen’s New Year’s Honours List. Made a Fellow of the Institute of Data and Marketing. Named a BIMA 100

  • 2019

    The Hallam agency wins Google’s Premier Partner Award for Growing Businesses Online (Europe, Middle East, and Africa). Winner of The Drum’s top agency award, the Grand Prix, three years running (2018, 2019, 2020.)

  • 2020

    Completed a successful Management Buy Out (MBO) of the Hallam digital marketing agency, leaving the business in the hands of our talented leadership team.

  • 2021

    Established as independent digital marketing consultant, mentor and speaker, working in the UK and USA.


Current Key Positions

Hallam Logo
Hallam | Founder 

Winner of the Drum’s Agency of the Year three years running in 2020, 2019, and 2018, and Google’s top peforming agency for helping Businesses Grow Online. Hallam is a leading digital marketing agency helping clients to thrive in a digital world. 

Creative Quarter
The Creative Quarter | Chair

The Creative Quarter company is a joint partnership between Nottingham Trent University and Nottingham City Council. As an economic development agency, it aims to deliver job creation by encouraging the growth of the city’s economy through the support of creative and digital businesses.

Nottingham Castle
Nottingham Castle Trust | Trustee

Nottingham Castle Trust is a non-profit organisation tasked with promoting the £24 million pound scheme to redevelop the  Castle site. The Heritage Lottery Fund (HLF) has earmarked £12.9 million for it’s transformation into a world class visitor attraction. 

Susan Hallam is a rare gem. After attending, just one Digital Marketing workshop I managed to gain so much value. By implementing Susan’s SEO strategies I managed to rank on page 1 for a very popular keyword.  I highly recommend you connect with Susan. I cannot wait to implement more of her strategies.

Imran Hanif | Tantrec
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